Unlock the UGC Program in Roblox: A Step-by-Step Guide

Are you a Roblox enthusiast looking to take your creativity to the next level?

The User Generated Content (UGC) Program in Roblox offers a platform for users to create and share their own virtual items within the game.

Discover how to qualify for this program, the steps to create and submit your UGC items for review, and get accepted into the UGC Program in Roblox.

Unlock the secrets to becoming a UGC creator and dive in!

What is the UGC Program in Roblox?

The Roblox User-Generated Content (UGC) program allows creators to build virtual items for Roblox Catalog. These items range in style from clothing and accessories to hats and gear. Creators must apply to participate and are selected based on a variety of factors to ensure that items meet the high-quality bar required to be publicly available. UGC program members are compensated with virtual item commissions, sales-based bonuses, and performance-driven bonuses.

The user-generated catalog and sold items are available across desktop/mobile clients and consoles, which provides a key revenue stream for the platform and monetizes the work of its internal talent and community developers. UGC items are developed by an exclusive group of developers called Roblox Video Stars and other members of the Roblox Community.

How to Qualify for the UGC Program?

You must be either a Roblox Premium subscriber or an international member of an existing UGC program to join the UGC program. New applicants should follow these steps.

1. Check for eligibility: Users with at least 100,000 monthly active Roblox users, represent a popular brand or intellectual property, or own an existing website selling merchandise might qualify.
2. Create the necessary forum threads: A user should have a forum thread on the Avatar and Accessories Creators Community subforum.
3. Custom Redirects: Create a custom destination URL in Profile > About > Custom Redirects for the Roblox accessories page.
4. Price Points: Choose recommended price points with the majority under 250 Robux and begin charging users for items.
5. Getting serious: Use a watermark, thumbnail, and promo code to market your assets to show you are taking UGC seriously.
6. Apply: Go to the Join UGC page and apply for the UGC program with the necessary details.

Have a Roblox Account

First off, to become a User-Generated Content Program creator known as a UGC creator, you need to have a Roblox account. This should be an account with an active email address or phone number, because you will be asked to verify the account by linking either an email address or phone number.

If you are an existing user, simply link your account by verifying your email or phone number with Roblox. If you do not have any of these, first create a Roblox account at Roblox.com, then add and verify your email or phone in settings. Once you have verified your account, you need to mature your account for your city – as can be discovered in Roblox’s location preferences guide. Once in compliance with Roblox’s Rules of Conduct, you can apply to create your avatar and accessories. This will check your eligibility for participation in the UGC program.

Be 13 Years or Older

1. Login to Roblox, have your birthday before today’s date in User roles and responsibilities, and select it when signing up for Roblox.

If you indicate an age under 13, Roblox will make you act as if in strict privacy mode, which includes not showing the ‘Publish’ option in your game. After your birthday, things should automatically update but if not, input your birthday again in Account Info settings to switch off strict mode. Roblox also does not allow the option of publishing your game if you are under 13.

Have a Good Reputation in the Community

Having a good reputation is more likely to get you into UGC. This is because brands and developers are looking to get their logos and items in front of a positive gaming audience. If you have a good relationship with fans, answer questions, describe your workflows openly, fight for better UGC-related features, give praise to other developers, donate a profit percent to charity, etc., it will get around and your reputation will rise.

In the case of Trendy Trev, there are thousands of positive comments on his build tutorials. His commitment may have come to the attention of developers, who, adding him to the UGC program, will have access to a wider potential pool of his premium-completing viewers. The developer and streamer PeetahBread had to contract to release his UGC Mad City Drama Set to see its sales skyrocket. Community reputation should be a known metric to see the value of your case for the UGC.

Roblox influencers often have a negative streak when creating poor UGC items. This may even be accidental if you find designers who have their items wrongly tagged – Mistag, Test, For no one, etc. Consider the implications for designers, developers, and the reputation of your community. These are indications of lack of passion or carelessness. Be careful not to get mixed up with negative influencers.

Have a Verified Email Address

In Roblox, having a verified email is important in terms of user security, and is necessary to be able to become a UGC creator. A verified email provides further account and password recovery assistance when needed and secures the account by prohibiting others from using the email to change your password without permission. Additionally, many R-Users have the same password for their email and Roblox account. Email verification is a strong verification link if you lose access to your R-account.

How to Stamp collected on your Roblox email? According to the Roblox help section, follow the steps below to verify your email on Roblox.

1. Open the Roblox Mobile App and log in (unless you are already logged in).
2. Go to the home page by tapping on the three horizontal lines in the upper left corner of your screen.
3. Go to the gear settings by tapping the settings gear icon in the upper left corner.
4. Scroll down to Account Info and tap it.
5. Scroll down to Personal Information and tap it.
6. Go to your email address and tap on either Change or Add.
7. Enter your email address and double-check it, then tap and Roblox will send an email with a verification link.
8. Login to your email and check your Inbox. You will receive a message from Roblox to verify it. Click on the Verify button.

Note that the user has the previous email marked as already confirmed and can delete the email associated with the previous email account.

Have a Valid PayPal Account

Having a valid PayPal account is one of the most crucial steps and eligibility requirements to participate in the UGC program. The primary reason is that Roblox UGC developers earn money from sales on the Roblox platform. Through the Roblox UGC program, developers have the chance to make money by creating and posting their creations. The creator earns 70% to 75% of the sale price of the UGC item so long as their account is in good standing and they do not violate any platform rules.

Once a developer earns a minimum of $100.00, they are eligible to receive a one-time, monthly payment as long as they verify their account via the Finance and Payouts section of the Develop Page. Before any payment can be made, the recipient must have a valid PayPal account to receive any payment. Creators can set up their accounts to automatically receive payment once they meet the minimum requirement.

According to the Roblox Corporation’s 10-K filing with the US Securities and Exchange Commission (SEC), there is $198 million awaiting UGC developers, of which $118 million is deemed virtually certain to be paid based on the payouts from the last reporting period.

How to Create UGC Items?

Create UGC items in Roblox by making new assets such as T-shirts, shirts, pants, and fully customized body parts, etc from scratch in 2D or 3D modeling programs or by altering existing assets. The tools to make UGC items are the Roblox website’s My Creations section where assets can be created, and the Roblox Studio or a third-party 3D modeling program that can be used to design tools and skins. Any user can create their own UGC items, but users seeking to join the Roblox UGC Program to publish their items for sale need to be approved by Roblox and conform to strict guidelines.

Design Your Item

To create a Roblox UGC item, either 3D model your own item or have someone else model it for you. This item can be any type of gear or accessory that a player in Roblox can wear or place in their game. You can do this by commissioning a 3D model artist to make it to your specifications or you can create it yourself.

Once the 3D model is done, to get into the UGC program, the developer must follow Roblox’s submission process. There should be a portal available on the official Roblox website where you can submit the item. Make sure you have a description and are ready to set/configure the price of whatever you submit for Roblox to review.

You must pass Roblox’s moderation rules to have your item added to the UGC catalog. This means the item must not violate copyright law, be inappropriate for children, or violate rules about Roblox’s acceptable use standards. The Estimated Processing Time for your submission will then let you know approximately when your item will be reviewed and added.

Use the Roblox Studio Program

To get UGC into the Roblox Library, use the Roblox Studio program which is Roblox’s free international student program. It allows developers to create and test UGC items. The Studio program is available via the Roblox website. Prospective developers can learn the ropes from the Studio Start Place, which features documentation and tutorials. They can build or import items from their current game and work through the Studio to begin construction. Once the UGC item is completed, it needs to be published to the Roblox Library.

The process for the make new UGC Roblox item publishing is done within Roblox Studio. On the game’s My Creations tab, find the item to share then click the gear icon next to the item, and choose the Set created or edited by me option. Set the proper price for the item and add a name, description, and thumbnail. Press publish to complete the publishing process.

Test and Refine Your Item

If Roblox decides to publish your item, two members of the UGC Creator Program team will reach out to you. They will provide feedback and constructive criticism (if needed), and go over any changes they believe are necessary. If it is accepted, they will clarify whether they will be the ones to publish your item, help you to understand the meanings of the contracts, and assist with your own personal validation and payouts.

During this period, you can discuss what percentage of Robux you want per sale and re-evaluate the item’s value. As of October 2021, the average rate is 20% but can range from 5-50%. All modifications must be finalized within 7 business days or the item will be rejected.

How to Submit UGC Items for Review?

Makers can submit UGC items via the Roblox Submit Tool. Participation in the UGC Program begins by signing a standalone UGC Application form, including brand guidelines. Submissions customized via the Roblox Submit Tool are then submitted and reviewed by the UGC team. This team, with expertise in how to become a UGC creator, reviews submissions against the style guide to look for a brand match and qualify the item for listing, if found acceptable. ugc items are saved on the platform and users can sell them or obtain them for a fee set by the creator. The creator takes a certain percentage of the fee as a royalty. Distribution, measurement, and optimization can occur in the long run according to Roblox’s guidelines.

Go to the UGC Program Page

The primary step in getting into the UGC program in Roblox is to head to the UGC Program page. There you should make sure to read through the community action guide which will help you as you go through the application process. On the UGC Program page is a link to the Roblox community action guide page which takes you to the Roblox DevHub page detailing best practices, policies, and general instruction. This page will help you to get oriented with all the information and requirements to help you during the application process in achieving a higher likelihood of acceptance. This page includes detailed steps of how to create and customize UGC items, information on distribution, action against violators, and many other useful tips and pieces of information.

So long as you have a verified Roblox account, you can access the UGC Program page and begin the process of submitting a UGC item. If Roblox finds that a user has created and distributed a UGC item without going through the program, they will take action against that Roblox account. Three potential options for Roblox account actions include issue warning, limit or lock access* (*unconfimed), and permanent ban account.

Fill Out the Submission Form

After learning how to apply to the RDC Creators UGC Program in their webinar and following the link creators.roblox.com/publish, you will find the application form. This form is used to acquire information from all interested developers and asks questions concerning your games, tools and plugins, expectations, and details about yourself. These forms are regularly reviewed three to four times per month.

Upload Your Item

To upload your item so that you can get into the UGC program in Roblox, go to your R$ Wallet on roblox.com and select the UGC catalog. Tab over to the Upload page and fill out all of the details which you can save as a draft and come back to. You need a 3D model file to go any further so you’ll have to upload it all at once, not come back later.

After you input pricing details and write a description, you will then submit your item to Roblox. Roblox Moderators Review each submission to make sure they meet the technical and quality requirements for the platform. Models submitted to Roblox as part of an application or as a saleable part of your catalog must meet the following technical requirements. For more info see the RWS Article: Tagging Guidelines. Click the Create dropdown at the top of the page at roblox.com and click on the Develop option. Once in the development section, first click on the item you want to update. Then click on the View details button. Click on the Builds tab where you will see a button titled Create New Version. Click it, and you will be taken to the original version with a new prompt asking you to drag and drop a version file into the window that pops up.

What Happens After Submitting an Item?

After submitting an item via the item upload form or creating an item to share in Studio, Roblox engineers will take a look at the item. While many items are accepted, some are denied because they are not up to UGC requirements. You will receive a message letting you know the fate of your submission and whether it passed review and what stage it is on in the process.

Review Process by Roblox

R⭐y Roblox evaluates applications to UGC catalogs based on their Merchandise Standards Policy that upholds the mass-appeal culture of Roblox by enforcing their constructs of quality and positivity.

Firstly, they judge relative to other products. projects will only be approved if they offer greater value than what currently exists in the RWW or STRIDE catalogs. They also follow criteria from their moderation guidelines like professional art quality, no violence/blood/guns/tobacco/drug/animals, and adherence to Roblox IP to enforce consistency and optimality of Roblox platform branding through new products which is passed on to the artworks of the UGC program from artists and designers.

Approval or Rejection of Item

If approved, the item will appear in the Roblox UGC catalog. Likewise, if the item is rejected, the item will not show in the catalog. Developers receive notifications of this outcome sent to the email address associated with their Roblox account.

General reasons for rejection of an item (in Roblox’s own words from their UGC Seller Challenge FAQ documents) fall under obvious and basic issues. These issues include the item being poorly rendered, poorly decorated, blurry, or low quality. They also include the item lacking in detail and the item being hard to see or look at. Beyond those issues, common reasons for rejection relate to other anticipated issues for their marketplace. Because they deal with a variety of issues, it is not possible to detail them all. However, some of the more common additional reasons for rejection by Roblox may be the item infringing on someone else’s intellectual property, the item being sexually or violently explicit, or the item commercially exploiting other people’s accomplishments or images. These possible reasons for downright rejecting items must be understood by the item creators submitting to the Roblox UGC program and their developers.

Tips for Getting Accepted into the UGC Program

• Read the UGC program page on the Roblox Developer Hub for detailed guidelines on how the system operates and what rules to follow. Pay special attention to the Roblox Terms of Use and the UGC review criteria.
• Develop a game that has a reasonable player count and proven staying power. The UGC form requires you to provide a link to a Roblox game that showcases your work. If you have a rather popular game on which you promote your own assets, this could work in your favor for getting accepted.
• Look for mentors. Use the Roblox DevForum and join the Roblox Developer’s Discord. Post your work and ask for constructive help and feedback. Networking and displaying your ability to collaborate and adapt are key skills for working with Roblox as a development partner.
• If all goes well, you become a Roblox UGC Creator. Once you become part of the UGC roster and your first creations are live, attend some developer meetups. Occasionally Roblox will arrange them, and they are also set up at big developer conferences like RDC. Broadcasting why they should consider adding you to their creator team is important. More UGC creators we have talked to said this was a networking opportunity not to be missed.

Following is advice from two developers who use Roblox and have experienced either being accepted or rejected from the UGC program.

CrazyCorrsy, a UGC creator, suggests you “network, team on projects and help each other out, and post your item(s) on these sites like this subreddit on the dev forum or even twitter with the right hashtags” making sure to tag Roblox staff. Just get your brand out there.”

Younite, a developer who wishes to remain anonymous, puts it more succinctly. “Just network and get your creations in some games and maybe … staying on the Insider list to get updates on new UGC creators so you can see the competition’s work.”

Follow the Guidelines and Rules

To gain entry and to stay in the UGC Program in Roblox, you must follow the guidelines and rules that Roblox sets for its UGC creators. These include elements of production, monetizing and distributing UGC items, moderation and content approval, setting descriptions and dividing of reputation and safety.

Create High-Quality and Original Items

To get your Roblox UGC items approved, according to the new guidelines as of the UGC platform launch in 2019, you are required to create high-quality and original items and learn from other users through collaboration. If you are new to this, you can follow these practical tips which will be beneficial in the long term.

Create original and unique designs. By sticking to vehicles and items you know, you are less likely to create things that already exist, which is a key phrase in the denial letter for claiming something is not up to snuff. These best practices laid out by Roblox to help find motivations for your designs and advertize their usage is a good start to get your Roblox UGC working off the ground.

Roblox UGC designs must contain at least the base of the model itself with simple materials, excluding Home Store and Support-Only items. If creating builds for UGC, the design must first be uploaded to your Roblox profile and remain on your profile until the UGC is approved. This results in a lot of outdated teethers being uploaded only to be replaced. Additionally, if the design is from an outside source or will be used primarily by other users in their games, it is not accepted. For furniture items, you should build all meshes in Studio using a tool of your choice. Everything from Photoshop to an in-house tool called IV_Pipe. One does not need to be a game developer nor know how to code to create UGC Items in Roblox.

Engage with the Community

The Ultimate User Generated Catalog is a way for Roblox developers to earn real-world currency and have a financial incentive for supporting and updating their games. As a UGS partner, you should show your interest in helping the user-generated catalog grow and make a commitment to engage with the community.

An easy way of engaging with other UGC partners is by joining the official UGC Discord server. Roblox uses the partner program as a way to actively engage the community in order to improve user-experience and learning. They regularly post announcements in the discord, have in-depth training workshops on a variety of topics, and provide feedback sessions for developers who want to improve their items through user feedback from other developers.

Ugcpage is the Roblox Twitter directory which lists UGC creators that have a Twitter account attached to their Roblox account. Following, retweeting, joining giveaways, and interacting with the UGC community on Twitter is another great way to engage. Having the ability to tweet special announcements may also help you earn some followers. UGC creators may also follow the official UGCreators twitter as well to help them keep up with new Roblox updates

Be Patient and Persistent

If you do meet the requirements for the UGC program and have applied but not heard back after some time, don’t lose hope or give up. It is crucial to maintain persistence and regular communication with Roblox staff while remaining patient. Progress of both the application and the work itself will be strongly tied to your outreach to Roblox staff.

To stay on the staff’s radar, send regular updates on progress periodically and not too often. Maybe once a month if things aren’t moving along too swiftly, and bi-weekly if more regularly. In these updates, be sure to highlight any major milestones or elements of the work which may pique their interest and maintain a professional, positive tone. If any major changes are made or you receive any notable feedback, be sure to let the Roblox staff know.

Frequently Asked Questions

What is the UGC Program in Roblox?

The UGC Program in Roblox is a program that allows users to create and sell their own virtual items on the platform. It stands for “User Generated Content” and is a way for creators to earn real money from their creations.

How do I get into the UGC Program in Roblox?

To get into the UGC Program in Roblox, you must first be at least 13 years old and have a Roblox account that is in good standing. Then, you can apply through the UGC portal on the Roblox website and submit your portfolio for review.

What kind of items can I create in the UGC Program?

In the UGC Program, you can create a variety of virtual items such as hats, accessories, clothing, and more. The only limitations are that your creations cannot violate the Roblox Terms of Service or use copyrighted material.

How long does it take to get accepted into the UGC Program?

The review process for the UGC Program can take several weeks. It depends on the number of submissions and the quality of your portfolio. It’s important to be patient and ensure that your creations meet the program’s standards.

Do I need to have coding or design skills to join the UGC Program?

No, you don’t need coding or design skills to join the UGC Program. However, having these skills can greatly improve the quality of your creations. There are also resources available on the Roblox website to help you learn and improve your skills.

Can I still participate in the UGC Program if I am not a developer?

Yes, you can still participate in the UGC Program even if you are not a developer. You can collaborate with a developer and split the profits from your virtual items, or you can become a content creator and earn a percentage of the sales from your creations.